“Kim Taehyung impact”- Fans react as BTS’ V’s massive economic and tourism influence from global brand ambassadorships makes headlines

On December 1, 2025, the International Business Times (IBT) UK examined the background, timing, and potential economic influence behind BTS member V aka Kim Taehyung’s appointment as the global ambassador for Paradise City. According to the outlet, the decision reflected a strategic effort to utilize the K-pop star’s substantial global reach. It mirrored the impact he has previously delivered for luxury brands such as Celine and Cartier.

Taehyung was officially announced as Paradise City’s ambassador on December 1, 2025. The announcement was followed by an extensive promotional rollout. The resort unveiled 2 cinematic announcement videos and launched widespread visuals across Seoul, including prominent billboards and branded buses showcasing the artist.

The campaign films are currently featured on Paradise City’s official website, its social media accounts, and multiple display points throughout the city. As per IBT it aligned with one of the company’s strongest financial periods in recent years.

IBT highlighted that the timing of the announcement followed South Korea’s decision to ease visa rules for visitors from China. Since September 29, 2024, Chinese group travellers had been allowed to enter the country without a visa for visits of up to fifteen days.

This programme will continue until June 30, 2026. This increase created a significant opportunity for Paradise City to attract more tourists from China.

Following China’s updated tourism policy, the shares of casino companies in South Korea showed a positive trend. Paradise recorded an increase of two point nine percent. Analysts expect Taehyung’s appointment to further strengthen the resort’s appeal among travellers from Generation Z and international visitors.

IBT added that Paradise City recently announced plans to construct a new hotel in Jangchung dong, Seoul. The project is valued at five hundred fifty billion won, which is four hundred forty million dollars, and is scheduled to open in 2028. IBT stated that the expected rise in visitors from abroad provides a timely opportunity to strengthen the resort’s expansion through Taehyung’s global impact.

After the news gained attention globally, South Korean outlets including Seoul Economic TV and Star News began reporting on the development as well. Fans of Taehyung shared their reactions online, expressing admiration for the scale of his cultural and economic presence. One fan wrote,

“Kim Taehyung impact”

Fans couldn’t stop raving about his influence. They called the report of IBT as the “hallmark of his true” praising the idol’s ability to choose strong brand partnerships.

Fans continued to highlight his influence. They noted that the idol frequently made headlines across the nation.

BTS’ Taehyung strengthens global brand power as Paradise City highlights his proven economic impact

International Business Times also talked about how Taehyung’s earlier brand partnerships demonstrated his value as an ambassador. Compose Coffee, a popular nationwide café chain, reported a one hundred eighty six percent increase in net profit after announcing him as an endorser.

As per IBT, the company earned forty seven point nine billion won, which is the equivalent of twenty seven point eight million pounds. The brand also recorded two point six million new app users shortly after the announcement. The franchise is expected to pass three thousand domestic stores within this year.

At Celine, where Taehyung became global ambassador in March 2023, IBT reported, that the brand reported an increase in operating profit of five hundred ninety one percent. Earnings rose from one point two nine million pounds to eight point seven five million pounds, which translates from two point five billion won to seventeen billion won.

The brand’s revenue passed one hundred fifty eight million pounds, which equals three hundred seven billion won, by the end of 2024. Within twelve months, Celine experienced faster growth than other major luxury names including Louis Vuitton, Hermes, Chanel, and Rolex.

During this same period in Korea, Hermes, Chanel, Louis Vuitton, and Dior reported declines in operating profit, while Celine recorded a rise in sales of five hundred thirteen point two percent. Revenue grew from fifty point one billion won to three hundred seven point two billion won.

Paradise City began operating in 2016 and is situated on Yeongjongdo Island in Incheon, roughly an hour away from central Seoul. The resort spans a large multi use complex that features hotels, a casino, spa facilities, an indoor waterpark, convention halls, shopping areas, and a wide selection of dining venues. Its scale and entertainment driven atmosphere have led many to refer to it as the Las Vegas of Asia.

The resort is built around a concept it calls Art Tainment, which blends contemporary art with entertainment spaces to create immersive cultural environments. In September, Taehyung visited the Paradise City Art Space in Incheon for the opening of Frieze Seoul 2025, an event that aligns closely with the resort’s artistic focus.

After completing his military service, BTS member V has quickly established himself as one of the most in demand figures in global brand marketing. He has expanded his portfolio with new collaborations that include Coca-Cola Korea, TIRTIR, Yunth, and most recently Paradise City.

These additions join his pre enlistment partnerships with CELINE, Compose Coffee, Cartier, Snowpeak, and SimInvest. With these combined, V now represents a total of 9 major brands across various industries.